The Growth Probability Matrix™ is based on just two fundamental levers that can be used to improve your chances of success. It draws a crucial distinction between the Growth Potential of your business and the ability of the senior team to unlock this potential through Effective Execution. Both are key to building long-term shareholder value, but one is often (subconsciously) prioritised over the other.
The Matrix is much easier to recall than a long ‘To-Do’ list or a complex chart. If shared with your senior team, it helps you discuss and ultimately align behind a deliberately uncomplicated view of where your business stands today. Whether you are “Missing the Boat” or “Heading Off Course” or even “All at Sea”, a well-aligned senior team can prioritise actions to do something about it!
How other business leaders rate their chances of success
Imagine if your business was sold today and a new senior team took over. What long-term value could they create from what you’ve built so far?
They would inherit your positioning and propositions, your processes and capabilities. They would pick up your new product development ideas, which would illustrate how you planned to compete over the coming years. They would also inherit any skeletons that were hidden away in your closet!
The following six Growth Probability Indicators (GPIs) help establish the inherent Growth Potential of your business:
Are you trapped in a cycle of diminishing returns?
Careful what you wish for!
Right Place at the Right Time
A rising tide lifts all boats.
Vision, Mission and Values
Vague statements of intent just won't cut it!
So, what makes you so special anyway?
Are you just going through the motions?
No matter how great your Growth Potential, it’s the senior team’s ability to fulfil this potential that counts. This demands focus, discipline and a commitment to action.
It requires an ability to combine cash with the confidence to take (controlled) risks. It relies on the right leadership skills and experience to make well-informed, timely decisions. Sadly, all this is undermined when the senior team starts pulling in different directions.
The following seven Growth Probability Indicators (GPIs) help determine whether you and your senior team have what it takes to maximise Shareholder Value: